is not a business. It's a private professional portfolio showcasing a career in publishing, advertising and digital media. []

This is a large website and not all pages are accessible through direct links. In order to see content of special interest, you need an invite.

Still, if you care to browse this website
(or Google "padronius directory") you will get a pretty good idea of what all this is about and/or its associated projects.

Since 1990, when I joined the wonderful worlds of publishing and advertising, I have been working for, or with businesses of all sizes and from many industries and disciplines in United States, Canada and beyond: publishing houses, advertising agencies, colleges and universities, cosmetics, biotech and pharmaceutical research labs, beauty and fashion houses, dental and medical practices, financial and investment institutions, real estate brokerages, computers, software and information technology startups, manufacturers, import/export services, and artificial intelligence developers, to name a few.

While is not a business, its website has been modeled after a previous business which I fully financed, built from scratch, owned and operated for eleven years in Canada: Pacific Webcard Directory, an online business advertising service. So, if you think that this website is structured to resemble a digital publishing and ad service (which, are the love my professional life), you are not far off. Still, the content of (which includes references to its associated digital properties) is to be understood as a technical, visual and business presentation where some pages may point to past or present projects, while others hint to projects I plan on working in the future.

The directory section on is a clone of Pacific Webcard Directory which, before moving to New York City in 2010 I sold it to a Japanese web marketing company primarily for its high ad conversion rate performance at the time. However, while fully functional, this new version of the directory is not intended to, and it does not operate as an active business entity (not just yet, anyway). The advertisements seen throghout the website are of real companies and are displayed here only to illustrate ad groups, a small selection of page grids for content placement, and some of the 'mechanics' that 'operate' behind the digital affiliate marketing and/or syndicated ad programs.