Please note that the following tasks were common to, and played significant roles in all projects:
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1250 Broadway, New York, NY 10001
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This was an AI data collection and structuring project where, in addition
to acting as a moderator, I managed several on-site projects assigned to
DataForce's
New York City office.
The projects' scopes were to collect data through actionable intelligence
studies which assessed human-machine interaction patterns, and to create
metadata and structured data tables which were later used in the development
of machine learning algorithms. Specifically, these projects, and their
respective generated/collected data, were part of language analysis and
interpretation (speech recognition), and were utilized to validate trained
datasets used in the development of new AI technologies embedded in human
intelligence applications, speech recognition, and machine learning.
As part of my work I also advertised the projects, recruited participants,
coordinated the session bookings, and moderated the on-site data collection
sessions. At the end of each day I loaded data to dedicated project servers
(A3/AWS) for editors and QA reviews, and created/submitted daily workflow
reports. Some of the collected data were used in the development of user
demographic profiles based on which I built targeted email lists. Between
data collection sessions I used these lists to invite specific participants
to take part in these projects.
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247 West 38th Street, New York, NY 10018
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TWELV
is a NYC fashion, culture and lifestyle magazine which in 2011 I helped
to produce and launch together with styling and editorial talents formerly
nurtured at Condé Nast, Vogue Italia and Paris Vogue. While there,
for six years I was involved in every aspect of the magazine's print and
digital production, publishing, marketing and distribution cycles.
During its first two years of publishing, TWELV
was produced as a glossy, large-format magazine comprising two hundred pages
of articles, editorials, fashion photography and interviews with celebrities
who influence our lifestyles. Since 2013 TWELV
has been published only as a digital magazine. The last four years I spent
there I acted as the magazine's Director of Digital Operations.
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Vancouver, Canada
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A few years before moving to New York, I worked on several contracts managing
marketing and advertising campaigns in the beauty and self-improvement industry.
Bellini Laboratories, Dermamed™ Pharmaceutical Inc. and BioLytical Laboratories
were companies specializing exclusively in skin care and anti-aging products.
As a Project Manager, I oversaw and coordinate the activities of several teams
of web developers (e-commerce) and internet marketing experts while managing the
online ad campaigns and related budgets. As part of that role, I was also in charge
with art directing the design of these companies' online ads, mini websites, and
the technical manuals and promotional materials for trade shows.
Naor Skincare Inc.
In parallel to the above, but on a different contract, for a period of two years,
I developed a spectrum of micro websites (nine different languages) and managed
the e-commerce operations and marketing campaigns for
Naor Skincare
Inc. This is also a pharmaceutical company headquartered in Vancouver, Canada
and with operations in South Korea and production laboratories in New York. The
website
I linked to here is an updated design of the original I created and managed. The
content and products, however, for the most part are the same as what I originally
worked on.
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In essence, Purple
Pages Publications was a counterpart of Yellow Pages and it was
there where I managed my first large-scale projects ever. That was
also the "moment" in my career (well, that moment lasted for
a few years, actually) when I decided that publishing industry was
going to be the love of my professional life. The wonderful people
I was fortunate to meet and work with while there, the complexities/intricacies
of projects, and the emerging technologies at the time stood as
testaments to everything that would follow in my career to this day.
During those years I managed a series of projects, all of which
supported the development of a new generation of electronic pagination
system and advertising database for newspapers. These databases fed the
ads and editorials simultaneously to print and digital production rooms.
While working on those projects, to me it was like bringing the publishing
production and composition rooms out of the dark ages and into the
information age. At the time AI, of course, existed only in theories -
but it was those type of projects that IT should be thankful to for
today being part of practical applications.
In addition to my hands-on work in coding/tagging layout and typographic
attributes in the ad-description databases, I created the projects'
diagram templates and coordinated the workflow of highly-specialized,
cross-functional and geographically-dispersed (USA, Canada, UK, Germany)
teams of programmers, designers, writers, editors and photographers.
Purple Pages Publications no longer exists but somehow, someone was
smart enough to dig through Edmonton's local tv archives and preserve
here
a few minutes of what (in my opinion) was a golden era of modern
technological developments in print publishing. Purple Pages was the
first-ever publication ANYWHERE which also had talking ads!!!), hence
The Talking Purple Pages.
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