The Harlem Collective and Artifact are two business entities of The Upper Group Development LLC which owns shared office facilities, residential, and commercial spaces in the Upper Manhattan. Since March 2023 I have been managing the full-spectrum of operations and all internal/external communications (between and with office members, staff, management, clients, vendors) for two co-working space buildings comprising ninety private office spaces and dedicated desk memberships. As part of that, and in addition to producing the company's operating/tech documentation, I created all advertising content/materials and managed the online/print marketing campaigns for a portfolio of nine additional residential buildings. Since July 2024 my position has been 100% remote and, while at it, here's what I do:

• Manage all communication channels between the company's owners, supporting services (cleaning/maintenance) and external vendors (by phone, text, email, video meetings, internal chats).

• Communicate with brokers from other NYC real estate agencies, and NYC's FHEPS/HPD offices when I managed apartments listed under the Affordable Rental/Living Programs.

• Manage the occupancy for private office spaces and desk memberships.

• Coordinate all leasing, move-in and move-out activities.

• Create and manage listings on StreetEasy.com (residential) and Craigslist.org (commercial).

• Greet all office visitors and office appointments.

• Manage members invoices (rentals, printing, admin, etc.)

• Open/close/cancel/suspend member accounts (Archie app).

• Manage the communications with residential tenants, their maintenance tickets, (Buildium), and documentation such as leases, certificates of insurance, personal IDs).

• Schedule office spaces and apartment tours and inspections.

• Create and maintain the company's procedural manuals and operating documents/spreadsheets such as move-in and move-out trackers, Wi-Fi accounts, physical keys (using Google Sheets/Docs/Drive, Airtable and Box.com).

• Manage members and tenants building access codes (ButterflyMX and Latch apps).

• Monitor the cleaning and maintenance teams' calendars, workflows and performances.

• Order and managed office supplies, equipment.

• Communicate constantly with external vendors and suppliers such as IT contractors and internet service providers.

• In line with the above, I maintain office equipment leases and service contracts.

• Schedule and coordinate conference room usage and meetings.

• Facilitate communication between departments, management, and customers.

• Coordinate the distribution of mail, manage messenger services and package deliveries including owners correspondence.

• Help users with Wi-Fi connection setups and with printing, scanning, and photocopying documents.

• Book appointments and conference rooms for company owners.

• Monitor security cameras.

As Marketing, Public Relations and Listing Manager, during my involvement at Brown Harris stevens, I supported a team of three brokers and ten real estate agents by creating and coordinating the flow of contractual documentation and managing the marketing & advertising materials and online presences of their listings. Far from getting anywhere close to the full spectrum of responsibilities I had while I was supporting the operations of this team, I would mention the following:

• Designed industry-specific advertisements and created, deployed and managed print and digital paid ad campaigns (Google/Facebook).

• Managed a database of nearly 30,000 clients which I used as a master resource for creating segmented, targeted marketing mailing lists.

• Inserted and managed listings in agencies' databases and report on the ads status on syndicated publishing platforms (NYTimes.com, Wall Street Journal, OLR, etc.)

• Filled out contracts and managed their flow between brokers, agencies and clients.

• Managed all communication channels between brokers and their associates: attorneys, investors, managing agencies; create and submit weekly client reports.

• Updated broker profiles and ads on agency websites and social media accounts.

• Managed special-interest projects such as promoting the broker's presences at art galleries in New York, New Jersey and Washington D.C.

My decision to join The Corcoran Group, was entirely based on my interest in capitalizing on my previous experience operating a special real estate advertising niche. However, the position I accepted offered implied incentives beyond my direct interest so, shortly after joining the company, I found myself running the inhouse operations of one of the brokerage's top associate brokers specializing in the luxury and investment properties in New York City. With (supposly) an additional office in London, and someone who belongs to the elite top 1% producers in the world, this broker has also entrusted me with coordinating the entire deal life-cycles of their residential, commercial and investment portfolios.

While there the nature of workload was of high intensity and involvement, a fact which gave me the opportunity to learn and execute deal routines that most real estate professionals would achieve in probably close to two years. During that time I processed listings and contracts valued at $20M+ (verifiable). In addition to creating and processing all the legal and industry documentation required for the full-cycle of each transaction, I managed all communication channels with the broker's associates: attorneys, buyers, seller, investors, other brokers, property management companies and building owners. I also wrote copy, inserted and maintained listings in databases, managed the broker's calendar, team's junior real estate agents' schedules, did buyer searches, created broker/buyer itineraries and coordinated with vendors: payroll processor, cleaning services and outsourced photographers/staging studios.

My involvement at Halstead (beforeit was absorbed by Brown Harris Stevens) was purely a design project where my main responsibility was to create and manage the print and digital marketing campaigns for one of their top rental market producers. With nearly twenty years in the business, this broker is a recipient of the Producers Council Highest Volume of Transactions Award, and a well respected member of the Certified Senior Relocation Agent Gold Circle.

My involvement with this broker was influenced by the opportunity to become part of, and bring my contribution to their aggressive proposal to grow the business in a challenging market. On their part, they were looking, in particular, for the expertise in business rebranding. In addition, while the broker had a sustained rental activity at 'street level', their presence in the digital space was - virtually - invisible. This was another factor that caught my interest in working at Halstead. During this project, some of the explicit business re-branding points I proposed were to:

During the eight months of my involvement in the (Corcoran) broker's operations, I processed listings/contracts valued at over $20M.

That was possible, in part, because the biggest contribution I brought to the broker's business was the fact that I managed to transfer a remarkable workload from their desk to mine. In turn, that permitted the broker to fully concentrate on growing the business, rather than spend most of the time performing routine tasks.

My second most important contribution there was by putting to work my research and analytical skills, which I developed while working in advertising. They allowed me to do detailed market research and analysis which were then embedded in personalized reports and sales presentation packages and brochures (.PDFs) that we submitted to buyers and investors as soon as they approched us with inquieries. Invariably, these packages proved to be invaluable materials that facilitated the sales.

Eight months later, just before my leaving that operation, the broker's active portfolio has more than doubled, with the number of both active listings, as well as that of the closed contracts, continued to grow at a steady pace.

No matter what I had my hand in, my work performance was evaluated with a high degree of appreciation by the brokers themselves, their teams, the agencies' managing directors by all the wonderful support staff and agents in those office, as well as by buyers and sellers equally.

References. This is a page hidden from search engines and you are here because I sent you the link, which means, you have my contact info. From everywhere, and everyone I worked with, I have, impeccable references (both personal and professional). Let me know if you would like to see them.

Some positions were only temporary engagements which focused on solving some of the brokers' operational and performance issues (such as office automation, improving teams/agents workflows and/or the lack of teams' digital advertising exposure and marketing materials.

In another case the offices were closed for extensive periods of time (2020) and that was when I moved into managing AI projects where I developed datasets for machine learning algoriths.

In other case, my, the scope of my work shifted to responsibilities that were totally detached from my initial interests and proposed project mandates. When that happened, I moved on and engaged in bigger, better paid, and more interesting projects.

Before getting involved in the wonderful world of real estate, I spent more than twenty five years working in the publishing and advertising industries. That extensive experience, coupled with the fact that real estate is a huge producer of advertising content, prompted me to get involved in the industry. You can learn more about my other professional career, on this page.