DANUT J SPATARU • SOCIAL MEDIA



ENGAGING YOUR BUSINESS
on SOCIAL MEDIA

Building and managing a presence on social media is a demanding and intensive endeavor. This page contains a number of items you should think about before branding your business on any of its platforms.

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SOCIAL MEDIA


The Platforms
  • What is social media?
  • What does it do?
  • Why do I care?
Social Media Channels
  • Which are the social media channels?
  • How many social media platforms/channels are there?
  • How are they organized? Which ones does my business need?
  • Which social media channels are irrelevant to my business?
  • How do I know when my exposure is an overkill?
Social Media by Scope
  • What makes each platform unique?
  • What are the differences between social media platforms?
  • What are the strengths that make each stand apart from the others?
  • How can I use each channel's specific strengths to my advantage?
Social Media and Their Operating Functions
  • What are each platform's specific operating functions?
  • How do I navigate it?
  • How do I set up my business for each channel?
Social Media and their Advertising Component
  • Understanding the advertising component of each social media platform.
  • Do all social media channels have an embedded advertising platform?
  • How are they unique for each channel?
  • How is this advertising platform different from SEO, SEM, PPC, CPC e-mail distribution and other online marketing tools?
  • What specific advertising features does each channel offer?
Branding a Business for Social Media
  • How do I model my business content for social media?
  • How do I translate my business goals into social media advertising content?
  • What are the basics of creating ads for the social media? Composing graphics, writing editorial.
  • How do I develop a targeting strategy? Defining market demographics, psychographics, cultural components and geo locations.
Managing Social Media for a Business
  • Inhouse vs. Outsourcing Social Media Operations: planning, budgeting, managing & controlling a business' social media operations.
  • How do I track, record, organize and quantify the performance of my social media engagements?

 
NOTES

LEAD GENERATION, HUH?
DO YOU WANT TO KEEP LOOKING FOR THEM, OR YOU WANT THEM TO FIND YOU?

YOU CAN'T WORK ON
SOCIAL MEDIA (WEBSITE, ETC.)
FIVE MINUTES AT A TIME.
(AND EXPECT BUYERS TO CALL YOU)

AND NO... UPLOADING ALL KINDS OF FLASHY VIDEOS TO YOUR Facebook - JUST SO YOU HAVE "STUFF" THERE - IS NOT ONLINE MARKETING, EITHER.
(at best, they will make you look bad...)

ON SOCIAL MEDIA
KEEP YOUR PERSONAL LIFE OUT FROM YOUR BUSINESS IMAGE.

Photos with your kids at MacDonald's aren't, exactly, incentives for buyers to pick you as their agent; those photos belong to another account. You're waisting your clients' time. The reason they came to your Facebook page (or, for that matter, any other social media you may be using to grow your business) was, definitely, not because they were looking to get a free drink at a birthday party in progress, either. I can assure you, they can buy their own drinks (and yours, too).