• Starting and operating a small/home business »
Today,
self-employment is
a North American economic reality. It is estimated that by the end of this decade, 20%
of the Canadian work-force will be self-employed, while in the United States the figure will exceed 45 million!
If starting your business is your next move, then let us teach you how to start
on the right foot by putting to work the very same professional skills you've
been selling to employers for years. To learn more about why some choose this
professional path, go to
this page »
• Business writing and intellectual property »
We'll tech you how to write...
• business and marketing plans
• contracts
• proposals
• requests for proposals (RFP)
• business letters and newsletters
• press and news releases
And about...
• how to protect your business and your work
• rights you have to the work that you create
• what work falls under intellectual property
• copyrights and how important they are
• legal and tax obligations
• possible business liabilities
• Doing business on the internet »
Learn about...
• general internet business rules and regulations
• how to present your business on the internet
• how to protect your business in cyberspace
• Advertising a business online »
We teach you how to write ad copy for your business and show you where you
can promote your operation over the internet regardless of your ad budget.
Plus, when you work with us, your listings and display ads in our
own
business
directory are free.
• Write internet marketing plans »
Writing and implementing internet marketing plans is totally different than
planning promotional strategies for any other medium. Internet is not television.
Your ads don't come to your customers; it's the other way around - the customers have to find you.
• Teach fundamentals of online ad strategy »
There are some ten billion webpages on the internet now. Have you ever wondered...
how, does anyone even know that
you too are there and have something to
offer? Yes,
everybody is listed in Google; and this is the problem, because
Google is under no obligation to put you at the
very top of the search results
- even
if you pay for your ads.
Still, and even when your targeted audience does find your website,
what
exactly is it that makes them buy from (or donate to)
you and
not from/to any other of the fifty thousand businesses that are listed there and
offer
the exact service or product as you do?
When doing business online, a lower price alone "don't" necessarily cut it. And,
definitely, not the fact that you might have a better looking website than your
competitors'... So, of all in that crowd, how do you stand out?
What's the strategy?
• Develop ad and web content »
Everything that is included in a website (images, text, video, links, etc,) can
be used to support an online advertising and marketing effort. That is, when
reformatted and packaged correctly for this purpose.
• Do site analysis and campaign feasibility studies »
Your website is not making you money; your advertising campaigns are not providing
any returns on your investment. Have you wondered why?
A web site analysis review is a comprehensive assessment during which, among other
web metrics of interest of special interest, we evaluate your website's architecture,
web design, code management, load-up time, search engine positioning and other. Our
findings are compiled in a recommendations report which suggests the course of action
you should follow in order to improve your website's performance.
• Do Search Engine Optimization »
You already know what this is. Still, if you don't, the bottom line is this...
Web designers, programmers and IT professionals are good at what they do; this
is why they do what they do. Yet, any business expects their website to fulfill
an economic purpose. Exactly, what we are talking about here is the fact
that any business expects their website to generate money. In the 80's and 90's
everyone wanted a website because someone else had one. Not today.
Just because you put it online, a website does not feel a sense of obligation to
make you money. If all websites were fully optimized for marketing purposes at the
time that they were originally built (whether that was in the 80's, or two years
ago), today no business would require SEO services or web strategists for their
online operations.
• Write/embed search definitions in e-content »
Search Definitions are hidden, industry class-based, theme-defined content environments
that we build and embed in the structure of web sites in order to realize the most valuable
asset of web presences: traffic and pageviews.
Reference Pointers are recommendation reports for under-performing web presences. Among
other items, in order to provide you with further clarifications, the recommendations will
include pointers to web references that deal in detail with the identified issues. They also
provide you with close looks at other companies that do what you do, and why they are successful
online.
• Create and manage online ad campaigns »
Each online ad campaign we do is custom-crafted and based on that client's particular needs.
Ideally, when we commit to a new account, we would like to create and build an
online ad campaign from scratch. We do this in two stages: first we create a
new, custom ad strategy plan by studying and optimizing the existing content of
the website; then, based on all the ad elements (and search definitions) that
we've created and put in the right places, we will run a full-blown advertising program.
However, where required, we will take over the management of existing ad campaigns
which we remodel and manage in order to enhance their performances and ensure the
highest possible return on investment.
• Manage Google and other online accounts »
Are you one of the businesses that, for one reason or another, inherited
a multitude of messed-up online accounts such as Google's Adwords, AdSense
and Analytics? Other?
We can help!
• Process and report ad and web metrics data »
When we manage your online advertising campaigns we provide you with detailed monthly
reports on the performance of the money you invested.
Among other things, these reports will tell you how many people are visiting your
website, which of the services or products that you provide they are most interested
in, how many of them made an online purchase, which are the most visited pages of your website.
In fact, before you even read any such reports, you will be able to judge the return
on your investment by the amount of business that comes in, and/or number of orders that you receive.
• Logos and corporate branding »
• company and personal logos
• business cards, letterheads and envelopes
• postcards and posters
• custom designs
•
see our portfolio »
• Corporate communications materials »
• html newsletters and e-mail signatures
• webcards and online display ads
• online professional and business profiles
• promotional street cards
•
CD/DVD labels, jewel cases and inserts
• targeted display ads (print/online)
• street billboards
•
see our portfolio »
• Websites and web-based advertisements »
A website is what tells the market that a business exists and has something
to offer - a product, a service, or both. Today, virtually, no business operates
without a website.
see our portfolio »
• Website upgrades and maintenance »
Need a new webmaster to maintain your website? If you are not happy with the
performance of your site, or if you feel that you are paying too much money
to have it managed, then perhaps it's time to change that. If so,
click
here and send us your web address (URL). We will review your website and
send you a proposal to manage it.
Or, if you are ready to move your online experience to the next level, or want
to upgrade your existing website in order to keep up with up-to-date web
technologies and marketing trends,
let us know »
• Web accounts maintenance »
We provide administrative and management services for
• domain name registrations and
URL account maintenance
• advertising, partner and affiliate programs
• Content troubleshooting, tech support »
• web hosting and web space setup
• FTP, CMS, E-mail account setup, maintenance
• web applications (forms, ordering systems, etc.)
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